Business Issue

WWE had one TV deal with a pan regional broadcaster in Asia, earning approximately $300k+ per year, but the number of actual viewers was relatively low. WWE wanted to increase awareness of the brand and at the same time dramatically increase revenues from Asia.

 Solution

After appointing TSA to be the agent for Asia, the team led by ResultX Asia co-founders, systematically closed media rights deals in every country in Asia including China, where it was initially banned. The main focus was also to ensure renewals & increase revenues, thus we trained broadcasters' adsales teams on how to sell the WWE to advertisers, as well as providing great support to their marketing efforts to attract more viewers. 

Outcome 

WWE was distributed to terrestrial & pay TV stations across the Asian region and sold in every available country. Equally as important, WWE revenues increased over a five year period to over $80 million as a result of the content strategy & implementation of our co-founder's efforts

WWE: Expanding a recognised brand  

Disclaimer: Note that this case study example was undertaken when employed by TSA Ltd

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