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What next for Tourism?

Helen Soulsby Managing Partner, APAC at SRI

Published on April 29, 2020

It’s no secret, the global tourism industry is facing significant challenges due to the Co-Vid 19 crisis. And it’s no secret that countries will need even more significant (and smart) tourism strategies to drive recovery.


Asia has been hit more than most regions. While in Hong Kong & Singapore Tourism may account for 4.5 and 4.1% of GDP respectively, in Thailand and Malaysia, the figures are 17 & 14%.


Governments are rapidly developing Tourism Recovery Action Taskforces in various guises, and plans for many markets are definitely afoot...


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