Post-Covid monetisation of fan engagement
SportBusiness Article: April 28 2021
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving fans the control they crave. In association with Agora.
Sports fans have always been willing to pay a premium to enjoy real-time sports entertainment, whether the action has been viewed in-person at a stadium or at home via a paid-for media channel.
However, the growth of over-the-top (OTT) streaming in recent years has presented significant monetisation opportunities for sports rights-holders and media companies that have had to contend with a relentless behavioural shift away from traditional television consumption.
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