63% of live sports consumers would pay more to personalise
February 25 2020
By: Steven Impey
Verizon Media report cites one-off game payments as ‘untapped’ revenue stream.
Almost two thirds (63 per cent) of consumers would be willing to pay more to stream live sports if platforms were to provide a more personalised user experience, according to a study carried out by the US communications giant Verizon.
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