Business Issue

Mineski Global esports is South East Asia's largest organiser of esports events, however unlike other major sports, esports companies had not monetised their content rights or their production facilities to their maximum value.

 Solution

Upon hiring of the one of the ResultX Asia partners, we created  & implemented a content strategy that was designed to look at all of the major ways that you can generate more revenue from the content that comes out of events and also how to create content around the events as well as implement the strategy that was devised.

Outcome 

As a result of our experience we managed to close deals that generated high revenues for the sale of event content rights to major streaming platforms, monetised betting and gaming rights, as well created a portfolio of "shoulder"content that was sold to not only broadcast platforms but also to companies looking to tap into the power of branded content.

Mineski esports: Monetising content

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